Marketing Tips« Back to Ideas Collection
More Marketing Tips
- • The Power of Simplicity in Marketing
- • Funnel Your Efforts in the Right Direction
- • Only As Strong As Your Weakest Touch Point
- • Smart Companies Get People Talking
- • 6 Steps To Customer-Centric Writing
- • Sell With Words That Inspire
- • Creating a Category of One
- • Four Keys to Building Customer Relations
- • Spicing Up Your Voicemail Greeting
- • Create the Need
- • Backstage at Disney
- • Eye-Stopping Headlines
- • Focus Check
- • Guerrilla Marketing Rule #6
- • Powerful Business Cards
- • Design Direct Mail That Sells
- • Create a Great New Logo
The Power of Simplicity in Marketing
You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?
Balancing Perfection and Excellence
The 19th-century American essayist, Henry David Thoreau, had great advice for us living with the overload of the information age: "Simplicity, simplicity, simplicity! I say, let your affairs be as two or three, and not a hundred or a thousand..."
On the other hand, we can temper Thoreau's advice with a caveat by Albert Einstein: "Everything should be made as simple as possible, but not simpler." So how do you strike a balance between perfection and excellence? What are the enemies of simplicity?
The Enemies of Simplicity
Marty Neumeier addresses the enemies of simplicity in his book The Brand Flip. The enemies of simplicity, according to the author, can sabotage your marketing in 7 ways:
So, remember that in our enthusiasm to succeed, we can create clutter. Start simple and build that foundation. To paraphrase our friend Thoreau, your castles in the air are where they should be. "Now put the foundations under them."